Thursday, 13 June 2013

Why Wax Paper is the Preferred Choice of Manufacturers and Marketers?

wax paper
Packaging industry is quite dynamic in its nature; new innovative solutions come up every day to meet diverse needs and requirements of consumers. One such useful packaging solution is wax paper, which is also well known as paraffin paper among the populace. In order to enhance the smoothness of wax packaging solutions, the paper is generously coated with vegetable, paraffin or specially-formulated petroleum wax. These packaging solutions are not just great to preserve original qualities of products packed in them, but they also appeal well to the consumers and marketers alike.

There are many other benefits attached to the usage of wax paper for our daily needs and necessities, one of them is their eco-friendliness, as compared to other packaging solutions, like aluminum foil and plastic wraps. Recent studies, conducted by various national and international bodies, have shown that wax paper is completely biodegradable, recyclable, renewable and fully compostable. Owing to its eco-friendly qualities, wax packaging has emerged as a preferred option for packing a variety of food and confectionery products. Wax-coated paper can be also used as folding wraps, twist wrappers and sealed packaging solutions, due to its high wet strength and neat-fold properties.

Wax paper is generally used by confectionery manufacturers, to pack cookies, soft candies, taffies, chocolates, chewing gums and many such eatables. Given its non-sticky and easy release qualities, wax packaging can also be efficiently used for packing various dairy products, sweets, hamburgers and sandwiches. Wax-coated packaging materials also act as good insulators against electricity and frost. Hence, these can be utilized as coil winding separators and as quick release wrappers, for packing meat steaks and chocolate-dipped products that are required to be set down after high cooling in freezer. Sharp razor blades, knives and sewing needles are also usually packed in wax papers, in order to ensure safe handling of such products.

Apart from the above mentioned benefits, wax packaging materials also offer great functionality, excellent sustainability and outstanding performance due to their stand-out properties, like good seal ability, fair permeability, glossy appearance, custom printing capabilities and good resistance against heat, moisture, air, dust, microbes and other impurities. Wax-coated papers are also safe to be used in oven for baking purposes, as compared to plastic wrappers. Being a refreshing substitute for plastic pouches and evolving as an ideal choice for manufacturers as well as for marketers, wax paper is surely going to revolutionize the packaging industry. So next time, when you’ll be working in your kitchen, let’s try to rediscover varied uses of this innovative packaging product.

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